Journal of Korean Medical Library Association
The Korean Medical Library Association
Article

의학도서관 사서의 생성형 AI 챗봇 서비스 도입 의도에 미치는 영향 요인 분석 – 확장된 기술수용모델을 중심으로

송백화1, 박수정1,*
Baekhwa Song1, Soojung Park1,*
1연세대학교 의학도서관
1Yonsei University Medical Library, Seoul, Korea
*Corresponding author:Soojung Park, Yonsei University Medical Library, 50-1 Yonsei-ro, Seodaemun-gu, Seoul 03722, Korea Tel: 82-2-2228-2914, Fax: 82-2-2227-8314, E-mail: qkrtn12@yuhs.ac

ⓒ Copyright 2023 The Korean Medical Library Association. This is an Open-Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Received: Nov 09, 2023; Revised: Dec 20, 2023; Accepted: Dec 26, 2023

Published Online: Dec 30, 2023

Abstract

With the advent of generative AI, generative AI services are being developed and introduced in various industries. In this study, we attempted to understand librarians’ perceptions and the factors influencing librarians’ intent to provide a generative AI chatbot service in the medical library. Based on the extended technology acceptance model, factors and research models were designed. A survey was conducted on librarians working in the medical library from September 4th to 17th, 2023, and a total of 64 questionnaires were collected. Factor analysis, reliability analysis, and mediated regression analysis following Baron and Kenny’s method were performed on these response results using the SPSS program. Eight factors were extracted through factor analysis, and mediated regression analysis was conducted on them. As a result, it was confirmed that recognition and convenience directly affect the intention to provide a generative AI chatbot service, and the perceived ease of use had no mediating effect. However, the perceived usefulness had a partial mediating effect on the two factors. It was confirmed that the positive perception of medical librarians is the most important factor in providing generative AI chatbot service to users. Additionally, medical library librarians recognized that the convenience of the generative AI chatbot service could be applied usefully to users.

Keywords: Artificial Intelligence; Librarians; Technology